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With experience of over 13 years in
product/brand marketing and digital marketing, Paroma Sen has been appointed as
Head of Marketing at IndianRoots.com, an NDTV venture which vision to connect
Indians to their roots by delivering heritage and style. With a handpicked
selection of exclusive designer wear, hand crafted linen for home, gorgeous
accessories and many more.
Mr. Rahul Narvekar, CEO
Indianroots.com said speaking about her appointment, “We are very pleased to have Paroma on board. Indianroots.com has
exploded on to the Indian fashion scene in the last year, pivoting,
reinventing, and stabilizing through a marketplace model. We are on a strong
growth trajectory, and with Paroma’s diverse experience, I am confident that
she will further consolidate our position in the Indian market and scale the
business to the next level. I would like to welcome her to the team.”
Commenting upon her appointment, Paroma said, "Ecommerce continues to dominate the
Indian consumer mindset, enabled by widespread mobile and data connectivity.
Indianroots.com has carved out an impressive space in this dynamic ecosystem in
an incredibly short amount of time. I look forward to taking the company
through the next milestone of building a wider footprint and expanding scale.
Exciting times ahead!"
Paroma previously headed Digital
Marketing at Karbonn Mobiles and IndiaHomes.com in USA. She returned to India
in 2013 and spent one year in the philanthropy domain, working with LGT Venture
Philanthropy’s portfolio organizations in New Delhi. Ms. Sen has an MBA from
Berkeley (Haas), MA (Advertising) from UT Austin and MS (Computer Engineering)
from UT Austin.
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