Wednesday 13 May 2015

IndianRoots.com names Paroma Sen as Head of Marketing



With experience of over 13 years in product/brand marketing and digital marketing, Paroma Sen has been appointed as Head of Marketing at IndianRoots.com, an NDTV venture which vision to connect Indians to their roots by delivering heritage and style. With a handpicked selection of exclusive designer wear, hand crafted linen for home, gorgeous accessories and many more.

Mr. Rahul Narvekar, CEO Indianroots.com said speaking about her appointment, “We are very pleased to have Paroma on board. Indianroots.com has exploded on to the Indian fashion scene in the last year, pivoting, reinventing, and stabilizing through a marketplace model. We are on a strong growth trajectory, and with Paroma’s diverse experience, I am confident that she will further consolidate our position in the Indian market and scale the business to the next level. I would like to welcome her to the team.”

 Commenting upon her appointment, Paroma said, "Ecommerce continues to dominate the Indian consumer mindset, enabled by widespread mobile and data connectivity. Indianroots.com has carved out an impressive space in this dynamic ecosystem in an incredibly short amount of time. I look forward to taking the company through the next milestone of building a wider footprint and expanding scale. Exciting times ahead!"
 

Paroma previously headed Digital Marketing at Karbonn Mobiles and IndiaHomes.com in USA. She returned to India in 2013 and spent one year in the philanthropy domain, working with LGT Venture Philanthropy’s portfolio organizations in New Delhi. Ms. Sen has an MBA from Berkeley (Haas), MA (Advertising) from UT Austin and MS (Computer Engineering) from UT Austin.

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